for Big Brands and Small Businesses
"It's the rule book for the connected economy."
- Michael Port - More reviews and comments from experts
The rules have changed
You now compete in one “global small town,” where all your customers can communicate directly, wherever they are.
Local is the new black
Local community and individual human voices matter most to your customers.
Business on a human scale
Your personal reputation counts for more than your marketing, size, or resources.
Who wrote this?
Becky & Barry
Urban meets small town, and both come away with new ideas. About the Authors