Rolling Rock: Born Small Town campaign

June 10th, 2012 → 1:07 am @

Rolling Rock says it was "born small town." cc @barrymoltz

Seen on the streets of Chicago: Rolling Rock is “Born Small Town.”

Stop by their website, and you’ll see that they are embracing the “small town character.” Rolling Rock clearly gets that consumers are ready to embrace small towns.

Is your brand ready for the shift in consumers?