In their new book Small Town Rules, Barry Moltz and Becky McCray show how the business world is like a global small town, and how even the largest companies must compete for customers as if they were small, local businesses. They reveal the seven “rural-style” solutions that have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses.

Media Coverage

MSNBC (video) – Thinking Small featuring Barry Moltz
MSNBC (video) – Become Findable featuring Barry Moltz

Inc – Scaling Fast? How to Keep Your Company’s Core Values

USA Today – Strauss: 5 signs that you are ready to quit your day job

NBC Chicago – Small-Biz Consultant Barry Moltz on Why You Should Blog

Daily Oklahoman/NewsOK – Oklahoma entrepreneur’s book offers tips for global success with ‘Small Town Rules’

Small Biz Technology – Five Business Technology Books to Help Your Small Business Grow

Simcoe Reformer – Rural areas have a future: expert

GeekBeat.TV (video) – BlogWorld: Small Town Rules

American Express Open Forum – 7 “Small Town” Rules for Doing Business on a Human Scale

Crain’s Chicago Business – Playing by small-town rules

U.S. Chamber of Commerce’s Free Enterprise – Don’t Stop Believing in Your Small Business Values

Business Insider – Small Town Rules for Big Success in Business

Information Week – Small Town Rules That Can Help Your Business, No Matter the Size

Marketing Profs – What Marketers Can Learn From Farmers and The Liquor Store Model for Social Media Marketing Success

Marketing Profs Daily Fix – What’s the Difference Between Building a Community and Building an Audience?

Marketing Profs (audio) – Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

i2E – ‘Small Town Rules’ for Global Success – What Communicators Can Learn from Farmers

NFIB – Best Small Business Books Published in 20123 Essential Steps to Adding Another Line of Income to Your Business

Escape from Cubicle Nation (audio) – Small Town Rules That Can Help Your Business, No Matter the Size

Searching Finance – The Small Town Rules! Becky McCray talks to Searching Finance

Kitchen Table Talks with Chris Brogan and Joe Sorge (video) – KTC of the Week: Becky McCray, excerpt on Small Town Rules

The Pulse on Marketing (video) – Marketing Lessons from Farmers

Small Biz Technology – Book Review: Small Town Rules. Practical Lessons for Small Businesses To Do Big Things

Small Biz Daily – Small is Beautiful: Review of Small Town Rules

Jason Falls (video) – Small Town Rules review on G+

Talk Radio X (audio) – Small Town Rules

7 Minute Smarketer (audio) – Small Town Rules

Mike Michalowicz author of “The Toilet Paper Entrepreneur” – Playing by Small Town Rules – Customers Want Local and (video) – Interview: Small Business Entrepreneur and Author, Becky McCray

Liz Marshall Author Teleseminars (video) – Interview with Barry Moltz, Co-Author of Small Town Rules

Promo with Purpose – Are You Running Your Business by Small Town Rules

Chris Brogan: Human Business Works (audio) – Becky McCray on Small Biz, Small Towns, Cattle and More

Barbara Weltman (audio) – Build Your Business Radio

Precise Selling (audio) – The Entrepreneurial Moment (registration required)

James Dalman – Book Review: Small Town Rules

Kuno Creative – 7 Enterprise Brand Lessons from Small Business Entrepreneurs

Small Business Trends – Small Town Rules for Big Success in Business

Drew McLellan: Drew’s Marketing Minute – What can you learn from a small town?

Rely Local – Small Town Rules for Big Success in Business

Phil Gerbyshak – Small Town Rules: An interview with Becky McCray

Small Business Labs – Book Review: Small Town Rules

Intrepid TV Podcast (video, audio) – Why Your Business Needs to Adopt Small Town Rules

Social:IRL – Small Town Rules: How big brands and small businesses can prosper in a connected economy

Business Unplugged with Carol Roth – Customer Service: Playing by Small Town Rules

Fierce Loyalty (audio) – Interview: Small Town Rules

Raul J. Colon (video) – Small Town Rules

Business2Community – What Can You Learn From a Small Town?7 Enterprise Brand Lessons from Small Business Entrepreneurs

Matthew E. May – 7 “Small Town” Rules for Doing Business on a Human Scale

Attracting Clients with Erno Hannink – (video) Becky McCray on small towns and making rural entrepreneurs prosper

Flesherton Village – Rural Business – Different in the Country

Blog Business Success (audio) – Barry Moltz and Becky McCray: Small Town Rules

Dennis Deery – Small Town Rules

Breakthrough Business (audio) – Small Town Rules Prosper in Connected Economy

Small Biz Lady, Succeed as Your Own Boss – How to Help Small Businesses Get Unstuck

Small Biz Nation (LinkedIn Group) – Book of the Month! Small Town Rules

Sage One – Your “Back to School” Entrepreneur Reading List

Urban Escapee – Small Town Rules Apply Everywhere, Right?

Jack Macholl’s blog- Book Review- Small Town Rules

Idea Girl Media – How One NYC Restaurant Succeeds Using Small Town Rules

21 Times – Do Startups Have to Start in Big Cities?

Urban Escapee – 12 Fascinating Women Discussing Rural+Urban

Blog Business World – Small Town Rules book review

Lexington Herald – Public Relations: Experts write, suggest insightful reads Business – Remote-controlled underwater camera a snap (scroll down to Books)

Social Chorus Blog – Creation, Curation and Collection and Small Town Rules at BlogWorld NYC: Wrap Ups

BlogWorld Expo – Big Cities and Small Towns

Big Brand System – Tiny but Mighty: Becky McCray Talks About the Power of Small Business

Marketing Matters – Playing by Small Town Rules

140Conf – Review of Becky McCray’s ‘Small Town Rules”

BizNik – Small Town Rules

Business Opportunities with Dane Carlson – New book: Small Town Rules

Biotone – A small town sense of community is bringing your customers together

Broadband for America – Broadband Gives “Small Town Rules” A Big City Perspective

SmallBizLady – Summer Reading List 2012

My VenturePad – Small Town Rules apply to you

New York Times – This Week in Small Business

Visalia – Visalia Chamber Focuses on Small Town Business

San Francisco Chronicle – Authors Barry Moltz and Becky McCray Introduce Small Town Rules

Yahoo News – Authors Barry Moltz and Becky McCray Introduce Small Town Rules

Albany Times Union – Authors Barry Moltz and Becky McCray Introduce Small Town Rules

Online Press Releases: 

PR Web: Authors Barry Moltz and Becky McCray Introduce Small Town Rules

PitchEngine: Announcing “Small Town Rules” – New Book Shares Business Lessons from Small-Town USA


Media Contacts

Barry and Becky are available for interviews, guest posts and other opportunities.

Book Facts

  • Book website:
  • Title: Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
  • Formats: Hardcover: 224 pages, 6″x9″ $24.95. eBook: Kindle, Nook, EPUB and PDF available.
  • Authors: Barry J. Moltz and Becky McCray
  • Publication Date: March 23, 2012
  • ISBN: 0789749203 and 978-0789749208
  • Publisher: Que
  • Sample Chapter: Click here for (PDF) of Introduction

 Who Should Read Small Town Rules

  • Big Brands and Urban Businesses: Small Town Rules was written to help large brands and urban businesses that are struggling with the uncertain economy, radical changes in technology, and seismic shifts in society. Today, brands find themselves trying to compete for local customers, while being bombarded by inbound messages from consumers and fans, while also coping with drastic changes in revenue. Small town businesses have been juggling this set of challenges for decades. Small towns become the learning labs for business today.
  • Small Business Owners: Because Barry and Becky are both entrepreneurs, Small Town Rules addresses the challenges of small businesses, no matter how urban or sophisticated. Special resources address small business, and the Appendix includes small business ideas that were inspired by the Small Town Rules.

What are the Small Town Rules?

The Change in the Economy

Rule 1. Plan for zero. There will be tough years ahead.

Rule 2. Spend creative brainpower before spending dollars.

Rule 3. Multiply lines of income to diversify your risk.

The Change in Technology

Rule 4. Work anywhere, anywhen through technology.

Rule 5. Treat customers like community.

The Change in Society

Rule 6. Be proud of being small.

Rule 7. Build your local connections.

Special Features

Small Town Rules contains some things different from most books.

  • Between chapters, Powerhouse Small Town Brands are profiled, including L.L. Bean, Walmart, Winnebago Industries, and Viking Range.
  • To help readers implement the ideas, an appendix of Resources includes specific tools, references and links for each small town rule.
  • An appendix of Business Ideas Inspired by the Small Town Rules profiles more than 20 different business ideas. Businesses of any size can use these ideas for expansion, innovation or to change the game.

The Authors

While Barry Moltz lives in Chicago (population about 2.7 million) and Becky McCray lives in Hopeton, Oklahoma, (population about 30), they do share some common characteristics.

Both are entrepreneurs. Barry has had three businesses of his own.  Becky started her first business in junior high school, and currently owns a liquor store and a cattle ranch along with her husband. (She also has a number of smaller side businesses.)

Both talk openly about success and failure. Both have been fired. Both have gone out of business. Barry has been kicked out of business by his own partners, and he sold his last business during the Internet bubble of 1999. Becky has run for public office and lost, started businesses that went no where, and has succeeded in building stable businesses in times of intense economic turmoil.

Barry also brings experience with large corporations through his time with IBM. Becky adds experience in agriculture, nonprofit and governmental organizations.

They wrote the book by collaborating almost entirely online, meeting in person only a few times.

More author bio info


Small Town Rules Cover

Small Town Rules cover


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Photo of cover

Photo of Small Town Rules book

Size: 1024 x 1710 pixels


Author Photos

Barry Moltz:

Barry Moltz in Chicago

Barry Moltz Source:

More photos of Barry here.

Becky McCray:

Becky McCray in Oklahoma

Becky McCray Source:

More photos of Becky here.


These videos are available to embed in your site.

Introducing Small Town Rules

The individual rules

Additional videos from Que Publishing:

Playlist of all four videos


Media Contacts

Barry and Becky are available for interviews, guest posts and other opportunities.