How to identify your national brand with local ties

August 21st, 2013 → 3:17 pm @

Rustic painted sign says, "Vote for your favorite Main Street."

 

Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.