January 9th, 2012 → 9:05 pm @ beckymccray
Business is now forced to play be a different set of rules.
Every consumer of every company now behaves like they live in a small town. As a result, companies now need to play be a new set of rules: Small town rules.
These new rules apply to small businesses and big brands alike, no matter how big or how urban.
Not surprisingly, few people know about these small town rules. For the first time, this book connects the secrets of three major shifts that create a small town environment. It is now possible to look at what has made rural entrepreneurs successful for 200 years and apply them to every company.