May 30th, 2014 → 10:35 pm @ beckymccray
Pernod Ricard, owner of Absolut vodka, is building a terrific connection following Small Town Rule 7: Build Your Local Connections. They are working with local distilling entrepreneurs worldwide on a project called Our/Vodka. Each will be called by the local city name, like Our/Austin or Our/Melbourne.
The local partner will open micro-distilleries that will produce vodka following a set recipe but by using local ingredients. Our/Berlin is open now. Watch for new openings in Detroit in June, with Seattle, New York, Amsterdam, Los Angeles and London planned later this year. Austin, Miami, Nashville, New Orleans and Melbourne are planned in 2015.
Story source: Shanken News Daily.
Photo source: screenshot from OurVodka.com.
November 7th, 2013 → 8:32 am @ beckymccray
Regional supermarket chain Piggly Wiggly is proudly proclaiming their localness as a selling point. This is exactly how to do Rule 7: Be Local.
“At Piggly Wiggly Carolina Company, we know what it means to be ‘local.’ Our founder, Joe Newton, had a vision when he started this grocery store chain in 1947 — to buy local, sell local, hire local and invest in the community. Today, we’re 100% employee owned and Joe’s vision holds true. The Pig has more than 100 stores and over 4,000 employee owners throughout South Carolina and southeastern Georgia. We support local businesses and farms. We invest in the communities of which we are a part. Piggly Wiggly is, and will always be, local since forever.”
October 30th, 2013 → 8:32 am @ beckymccray
These two bits from a 2012 Citibank small business survey really stood out as Rule 1: Plan for Zero moments. Both business owners and employees have gone without or delayed pay, to help the business survive.
Almost one quarter of business owners have gone a year or more without pay to keep their business alive.
“In addition to using their own money to help their business survive (69 percent), the majority of small-business owners (54 percent) say they have gone without a paycheck. Looking back over the history of their businesses, almost one-quarter (23 percent) have gone without pay for one year or more.”
“Demonstrating true commitment, employees showed thanks by their own investment in the success of the company: more than one-third (38 percent) of owners say their employees worked additional hours without pay; another 18 percent credit their employees with voluntarily missed or delayed paychecks.”
If you don’t seriously plan for zero in your business, you’re putting the business at risk.
Photo: pizza place owner happy at work in downtown Austin, Texas. Photo by Becky McCray.
October 24th, 2013 → 9:09 am @ beckymccray
The Small Town Rules secret is out: small town banks know a lot of things big banks don’t. Bloomberg Businessweek author Brendan Greely picked up on it in a story, “Rural banks know something big banks don’t.”
“It turns out small, rural banks make smarter loans,” Greely said. It’s the soft knowledge, the un-quantifiable personal factors, that make smarter loans. And community banks excel at knowing the people. It also helps that rural bankers face their borrowers and investors daily in the community.
“We don’t make bad loans,” Louisana community banker Albert Christman says. “They’re way too expensive to do.”
New regulations aimed at bad loans in big banks are hurting small community banks, raising their overhead in a time when margins are low. The result is many rural community banks looking to expand modestly by acquiring banks in neighboring towns, but existing bankers are in no mood to sell. They’re just as invested in their local community.
Original article: Rural banks know something big banks don’t
Photo: 2008 ad from a Community Bank in Alva, Oklahoma. Photo by Becky McCray.
October 19th, 2013 → 11:06 pm @ beckymccray
Why do consumers choose small businesses today? It’s personal.
A web.com sponsored survey found 85% of consumers said they chose small businesses because they are:
There’s never been a better time to be Small in business (Rule 6). Consumers are ready to accept you for just the size you are. In fact, consumers defined small business as 25 or fewer employees, so forget about that 500 employee rule from the SBA.
83% also said they wanted the small business they choose to be online and active on social media. So consumers seem to want to extend that personal, human relationship online, too.
Get a copy of the report and infographic at Web.com’s press room.
The online survey, fielded by Toluna Research from August 9-15, 2013, had 3,000 total respondents, out of whom 850 (28%) were Small Business Decision Makers in organizations with fewer than 25 employees. The survey has a ±2.25% to 2.74% margin of error at 95% confidence at the 3,000 “all respondent level” and a ±3.00% to 3.49% margin of error at 95% confidence for the 850 SBDMs.
August 21st, 2013 → 3:17 pm @ beckymccray
Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.
August 14th, 2013 → 8:17 pm @ beckymccray
Even national retail chains can borrow some local connections.
The Shops at Target are a new type of collaboration, taking products from small shops, “the shops we stumbled upon and couldn’t help but fall in love with” and putting them in Target stores around the country for six-week runs. And not just stacking them in, but recreating each business’s unique aesthetic with personalized displays.
Usually, Target is known for working with big-name designers and luxury clothing brands. This is completely different, focusing on the small. Stores have included The Candy Store, Cos Bar, Polka Dog Bakery, Privet House, The Webster, Boston-based Patch NYC, Manhattan fashion boutiques Kirna Zabête and Odin, and The Curiosity Shoppe from San Francisco.
Photo source: Target PR.
July 23rd, 2013 → 5:56 pm @ beckymccray
June 14th, 2013 → 3:03 pm @ beckymccray
More examples of what we call “local pride” merchandise. It’s all part of Rule 7: Be Local.
This one is T shirts with your home state, from The Home T. Not as localized as, say Neighborhoodies, which localized down to the block for New Yorkers.
And here’s an Etsy shop with Local Pride necklaces, Ottava Designs, from Willington, Connecticut (population 5,900). They even place the heart over your hometown.
May 9th, 2013 → 11:46 am @ beckymccray
Every business can take advantage of the same tool, using cloud storage services like Google Docs or SkyDrive.
That implies an important safety rule, and Chris explains in this quick 1 minute video.